Rothrock is now Nucar!

Nucar CDJR of Allentown: Your Trusted Automotive Partner


About Us

Are you looking for a reliable dealership that combines a rich history with modern-day excellence? At Nucar CDJR Allentown, we’re more than just a place to buy a car—we’re a community partner, providing top-tier service, an extensive selection of vehicles, and an unwavering commitment to customer satisfaction. Our location serves Allentown and communities across the Lehigh Valley, and we pride ourselves on meeting the diverse needs of families and individuals alike.

A Legacy of Automotive Excellence

Nucar CDJR Allentown builds on the proud legacy of Rothrock Motors, a dealership deeply rooted in the Allentown community. Rothrock’s story began with Bruce Rothrock, a visionary entrepreneur who started selling cars from a Texaco station on Tilghman Street in the 1960s. Bruce’s passion for mechanics and integrity quickly made him a trusted name in automotive sales. Over the years, Rothrock expanded, eventually becoming one of the Lehigh Valley’s most recognized dealerships.

Nucar CDJR proudly continues that tradition, offering Chrysler, Dodge, Jeep, and Ram vehicles to generations of customers in the Lehigh Valley. Just like Bruce Rothrock, we believe in hard work, integrity, and always putting our customers first.

A Wide Selection of New and Used Vehicles

At Nucar CDJR Allentown, we understand that every driver’s needs are different. That’s why we carry a comprehensive inventory of new Chrysler, Dodge, Jeep, and Ram vehicles, as well as high-quality used cars. Whether you’re looking for a rugged Ram 1500 to tackle winter roads along Route 22 or a versatile Jeep Grand Cherokee for your weekend adventures at Dorney Park, we’ve got you covered.

  • Trucks: We know how important durability and power are, especially if you’re working or playing hard around Allentown. Our lineup of new and used Ram trucks, including the Ram 1500 and heavy-duty Ram 2500, offers unmatched towing capacity and performance. Check out our certified pre-owned options to enjoy factory-backed warranties and low mileage at a great price.
  • SUVs: If family trips to Coca-Cola Park for a game or regular school runs are more your speed, our selection of SUVs like the Jeep Wrangler and Jeep Cherokee deliver comfort, off-road capability, and cargo space for all your needs.
  • Cars: For those who prefer a sleek sedan or a fun-to-drive sports car to spice up the morning commute on I-78, explore our range of Dodge models.

Our certified pre-owned (CPO) vehicles come with the confidence of a rigorous inspection process and manufacturer-backed warranties. This means peace of mind whether you’re driving through the city on Hamilton Street or out on a longer adventure around Blue Mountain.

RAM 1500
Jeep Compass
Jeep Wrangler
Jeep Grand Cherokee L

Auto Finance and Service You Can Count On

Buying a car should be exciting, not stressful. That’s why our Allentown auto finance team is here to make the process as easy and transparent as possible. We offer competitive financing and leasing options tailored to your budget, whether you’re financing a new Jeep Compass or a pre-owned Dodge Hornet. Our team can guide you through everything from trade-in offers to loan approvals, making sure you feel confident every step of the way.

But our relationship doesn’t end when you drive off the lot. Our dealership offers state-of-the-art auto repair and maintenance services. Whether you need routine maintenance like an oil change or something more complex like transmission repair, our certified technicians will keep your vehicle running smoothly, from Trexlertown to Bethlehem.

Why Choose Nucar CDJR Allentown?

We understand that buying a car is a significant investment. That’s why we offer several unique benefits to make your purchase as rewarding as possible:

  • 20/200 Protection Plan: This exclusive coverage ensures you have peace of mind with 20 years or 200,000 miles of powertrain warranty on new vehicles. Whether you’re commuting to the First Ward or visiting the rolling hills of Nockamixon State Park, you can do so with confidence.
  • Happy Car Guarantee: It is Nucar’s promise to you that your satisfaction is our priority. Whether you’re purchasing a pre-owned or a brand-new car, we want you to drive away with complete peace of mind.
  • Nucar Network: Our dealership is part of the Nucar Network, which means you have access to a vast inventory of vehicles across multiple locations, giving you even more options to find the perfect car or truck.
  • Nucar Cares: Giving back is part of our DNA. Through the Nucar Cares program, we support local community initiatives in education, health, and environmental sustainability, making Allentown a better place for everyone.

Visit Us Today!

At Nucar CDJR Allentown, our goal is to make sure you love your experience as much as you love your new or used vehicle. With our outstanding inventory, unbeatable protection plans, and commitment to community, we’re confident you’ll find what you need here. Stop by today or browse our online inventory and see why everyone loves a Nucar!

Dealership Info

Phone Numbers:Sales Hours:
  • Mon - Thu9:00 AM - 8:00 PM
  • Fri9:00 AM - 6:00 PM
  • Sat9:00 AM - 5:00 PM
  • SunClosed
Service Hours:
  • Mon - Fri7:30 AM - 6:00 PM
  • Sat7:30 AM - 3:00 PM
  • SunClosed
Parts Hours:
  • Mon - Fri7:30 AM - 6:00 PM
  • Sat7:30 AM - 3:00 PM
  • SunClosed
Collision Hours:
  • Mon - Fri8:00 AM - 6:00 PM
  • Sat - SunClosed
Nucar CDJR of Allentown is located at: 1608 Plaza Ln • Allentown, PA 18104
Nucar CDJR of Allentown 40.6206865, -75.5018563.