Nucar Allentown Invests Back into the Community

When you visit Nucar CDJR Allentown, you’re stepping into more than just a car dealership—you’re joining a community that believes in giving back. Formerly known as Rothrock Motors, Nucar Allentown is continuing a legacy that has been part of the Lehigh Valley for over 50 years. And now, under the Nucar name, we’re expanding that tradition of service with our Nucar Cares initiative.

Supporting Our Neighbors in Allentown

Since becoming part of the Nucar family in 2024, Nucar CDJR Allentown has been committed to strengthening the community that has supported us for decades. A key part of this commitment is Nucar Cares, an initiative that reinvests in the places where our employees and customers live, work, and play. Through Nucar Cares, we’re proud sponsors of the Lehigh Valley IronPigs, ensuring that families from all over the area can enjoy exciting baseball games at Coca-Cola Park—a beloved community hub in Allentown.

But our support doesn’t stop at local sports. Nucar Cares is dedicated to a wide range of causes, from health to education, with past initiatives including contributions to the Susan G. Komen Foundation, the Veterans of Foreign Wars, and more. We’re also looking forward to sponsoring local youth sports leagues and partnering with various non-profits that make Allentown a better place to live. Our investment goes beyond providing quality vehicles—it’s about building lasting relationships with the people and organizations that keep the Lehigh Valley thriving.

Continuing the Rothrock Legacy

Nucar CDJR Allentown proudly builds on the strong foundation laid by Rothrock Motors, a name synonymous with automotive excellence in the region for decades. Rothrock Motors was a staple in Allentown, known for its integrity, community involvement, and commitment to customer satisfaction. Today, Nucar continues that legacy, not just by offering great vehicles, but by giving back in meaningful ways.

Our new name may reflect our exciting future, but our dedication to Allentown remains as strong as ever. From the early days of Rothrock’s Datsun dealership on 15th Street and Route 22 to Nucar’s expansion across Pennsylvania, the spirit of helping our community has always been at the heart of our business.

Making a Difference with Every Sale

At Nucar Allentown, we believe that doing good business means doing good in the community. Our customers know they’re getting more than just a car when they shop with us—they’re contributing to local initiatives that make a real difference. Whether you’re driving through Cedar Beach Park in a new Jeep Wrangler or heading to a job on Hamilton Street in a Ram 1500, you can feel good knowing that Nucar Cares about the future of Allentown.

And with our 20/200 Protection Plan, we ensure your vehicle is covered for 20 years or 200,000 miles, whichever comes first. It’s just one more way we show our commitment to long-lasting relationships, both on and off the road.

Join Us in Building a Stronger Allentown

As part of the Nucar Network, we have access to a vast inventory of new and used vehicles across multiple locations, so you can always find the perfect Chrysler, Dodge, Jeep, or Ram for your lifestyle. Whether you’re searching for a reliable used Jeep or a heavy-duty Ram 2500, our team is here to help you find the right vehicle.

At Nucar CDJR Allentown, we’re proud to serve the Lehigh Valley with a tradition of care, community, and customer satisfaction that began with Rothrock Motors and continues today under the Nucar name. From our car lot to our community, we strive to make every experience one to remember—because at Nucar, Everyone Loves a Nucar!